Pinarello - From the Black Jersey to an international success
Pinarello's cyclist career
1939 - The seventeen-year-old Giovanni Pinarello - Nani for his friends - made his debut in the world of cycling. During World War II he won over 60 races, including the Popolarissima, an important race in the amateurs circuit, and this allowed him to move on to professional cycling.
He continued to win races, but the pinnacle of his career was not a victory but his defeat in 1951 to the 34th Giro D'Italia. At the time in fact, in addition to the pink jersey as a reward for the winner of the race, there was also the black jersey for the last to cut the finish line. Many cyclists have entered the history of the Giro D'Italia as good lasts, and that year Pinarello won that title, taking off at the velodrome Vigorelli together with the winner of the pink jersey Fiorenzo Magni.
The conquest of the black jersey greatly increased the popularity of Pinarello, who was able to make the best of it.
1952 - Before to participate in his second Giro D'Italia, his sponsor Bottecchia made hin an offer not to be missed but also curious: 100,000 Lire to give his place in the team to the rising star Pasqualino Fornara. Although disappointed, that was a considerable amount in those days, and Pinarello accepted it.
With five victories in the active, he ended his career as a professional cyclist but did not renounce his passion for bicycles.
From the races to the bicycles manufactory
Building bicycles was a family tradition. In 1922, Pinarello's cousin, Alessandro, built quality bicycles at the factory, which later earned him a gold medal at the Milan Bicycles Fair of 1925, and Pinarello was no less.
At the age of 15, he worked for a bicycles manufacturer, Paglianti, and continued to build even during his career as a professional cyclist, earning many loyal customers. When Bottecchia made him that strange offer, Pinarello took the opportunity to make the best of it and rented a shop in Treviso, supplying it with bicycles of his own and others' making.
Gino Bartali, a very good friend of Giovanni, noted a dedication, which is still visible today in the store in Treviso: "The Black Jersey of Cycling... but the Pink Jersey of Life".
Pinarello was fortunate to be in a very economically prosperous area of Italy. This area was also synonymous with cycling and known for its manufacturing excellence. His intuition told him to take advantage of the opportunity that presented itself and to be part of the world of team sponsorship. At first, he began by helping to promote and advertise for small local teams. He also aided in the survival of the teams with whatever they needed to be able to participate in the competitive and expensive world of racing.
The rising fame
1957 - The Padovani was the first team to participate in a national competition with Pinarello bikes. This marked the beginning of sponsoring many bicycles teams.
1960 - Pinarello sponsored his first team of professionals, Mainetti, providing them with bicycles of his own making, and the following year, with the victory of Guido De Rosso at the Tour De l'Avenir, his production gained international renown.
1967 - Marino Basso conquered two stages of the Tour de France with the logo of Pinarello.
1974 - Fausto Bertoglio of Jolly Ceramica began his collaboration with Pinarello, and the following year he conquered the pink jersey to the Giro D'Italia.
Pinarello Super Record Special was the most famous bicycle produced by Pinarello between the second half of the '70s and the early '80. The group was a Campagnolo Super Record, the frame tubes were of the Columbus SL series and the colours blue and red.
In addition, the GPT logo was present in several areas, namely Giovanni Pinarello Treviso.
The Golden Age
1980 - Pinarello became a sponsor of the team Inoxpran, led by Giovanni Battaglin, and for the first time Pinarello's logo officially appeared on the jersey of a team.
1981 - Battaglin succeeded in an incredible feat and conquered both the Vuelta de España and the Giro D'Italia. Those two competitions took always place in a short time away from each other. That year, in particular, the Giro was disputed just 3 days after the Vuelta, which made the achievement even more sensational.
Battaglin raced on a Pinarello Tre Cime Acciaio, so renamed in honour of the stage between San Vigilio di Marebbe and the three peaks of Lavaredo, in which the captain of Inoxpran won the pink jersey.
1984 - At the Olympics, the American Alexi Grewal won the gold medal racing with a Pinarello bike.
1988 - Fausto Pinarello, Giovanni's son, begins to accompany his father in business. In the same year, Pedro Delgado of the Reynolds team (later to become Banesto) won the Tour de France.
The most famous bike of the '80s was the Pinarello Montello. The name Montello comes from Giavera del Montello, a town that hosted the World Championships in road cycling in 1985. The rear brake cable passed through the horizontal tube of the frame, which was made of the Columbus SLX series Steel.
Other important bikes were the Pinarello Treviso and the Pinarello Gavia.
1991 - Franco Chioccioli of the Del Tongo team won the Giro D'Italia and Miguel Indurain of the Banesto team won his first Tour de France. Afterwards, Indurain, always with Pinarello bikes, won in total five Tour de France, two Giro D'Italia, an Olympic medal, a World Time Trial Championships, an hour record, and many other international competitions.
1998 - Diana Ziliute wins the road test at the World Championships and Edita Pucinskaite won the women's Tour de France.
The new millennium
2000 - At the Olympics of Sydney, Jan Ullrich and his teammates conquered the whole podium of the road race.
2002 - Pinarello introduced Dogma, its new frame made entirely of magnesium. The series will become one of the flagship products and was continually improved, with innovations such as the transition from magnesium to carbon and the first asymmetrical frame, with sections and shapes different from left to right, made on purpose to withstand different stresses.
2004 - Nicole Cooke won the 15th Giro Rosa (women's Giro D'Italia) for team Safi-Pasta Zara with a Pinarello Opera.
2010 - Grace Verbeke wins the women's Tour of Flanders.
(1) Giovanni "Nani" Pinarello
(2) Pinarello's old logo
(3) Pinarello Super Record Special
(4) Fausto Pinarello
(5) Pinarello Dogma
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